Even in the most remote elements of the world, there continues to be some access to the web. This season, I flew a lot more than 100,000 miles to speak at conferences and companies around the globe. I spoke in developed and developing countries. Everywhere, I saw people using smartphones to gain access to the web and social media.
The chance to build or grow a brick-and-mortar business using the energy and reach of the web is exciting. Vast amounts of users log on each day, and you have the opportunity to reach a fraction that’s thinking about the worthiness your business offers to the world. The main element is finding out how to pique their interest.