News

3 Secrets to Creating a Committed Audience Online

Even in the most remote elements of the world, there continues to be some access to the web. This season, I flew a lot more than 100,000 miles to speak at conferences and companies around the globe. I spoke in developed and developing countries. Everywhere, I saw people using smartphones to gain access to the web and social media.

The chance to build or grow a brick-and-mortar business using the energy and reach of the web is exciting. Vast amounts of users log on each day, and you have the opportunity to reach a fraction that’s thinking about the worthiness your business offers to the world. The main element is finding out how to pique their interest.

News

3 Secrets to Driving Leads to YOUR WEB Sales Funnel

Direct mail is a good way to earn quality customers-but only when you do these three things.

Through the years, I’ve worked with a lot of web marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a whole lot, and today you will reap the benefits of it. I’m likely to give out three of my best secrets for driving prospects to an online sales funnel.

I distribute at least 100 mailings a year which have the objective of driving prospects online. One lesson which has come home if you ask me over and over is that you must get the space of the copy right. With regards to getting people to search for a website, I’ve had the most success mailing postcards, tear-sheets, small self-mailers, check letters, and PURL letters. Each one of these pieces is limited in proportions and looks like it might be quick and easy to learn, but it can be filled with a lot of copy. The idea here’s that you whet the appetite of your readers who’ll then rush to see what else is looking forward to them online.

News

3 Secrets to locating High-Growth Consumer Groups

Every marketer is seeking to capture the interest and spending dollars of the consumers who promise the best and longest term growth. What characteristics define such consumers? To begin with, their incomes are steadily growing, their population sizes should be rising and the total amount that they devote to an annual basis should be increasing. Groups that possess these three combined traits ought to be marketers’ main focus because they turn to develop long-term relationships with their customers and position themselves as industry leaders.

News

5 Things ‘Crazy Rich Asians’ Teaches Us About Pursuing Our Passions

I related to Rachel’s battle to balance her American sensibilities with traditional Asian values.

"Pursuing one’s passion … how American."

As a first-generation Taiwanese American, it is the line in Crazy Rich Asians that stuck out the most for me personally. I remember back again to my mother’s answer when I said I needed to get a skill degree when I graduated from senior high school: "No."

Don’t Make an effort to Copy SOMEBODY ELSE’S Success — Carve Your Own Path

News

3 Secrets to locating the very best Freelancer for Your Company

You’re inspired, you have a good idea for a business and you imagine you will be ready to start the journey as a business owner. Using freelancers is a superb way to get things going and there are platforms out there which will help you find the team had a need to kick-start your company.

For instance, when starting my watch company Yes Man, I had a need to create computer-aided designs showing the facts of my watch to my manufacturer. Rather than bringing on a designer as an equity partner, I linked to a freelancer who helped me design our initial type of watches.

News

5 Things COMPANIES Should Remember With Succession Planning

Selling the business enterprise is the endgame for most company founders. Smart companies plan their succession, even if they’re not prepared to sell in the immediate future. It’s about having a particular mindset.

Having an exit strategy (set up or at least sketched out) gives owners a leg up to allow them to prepare yourself, educated about the procedure and in a position to recognize a valid offer and become successful ultimately by finding an excellent suitor and an excellent sales price.

News

5 Things Businesses Misunderstand About 5G – and What They Really Mean

Businesses small and large should be able to use 5G technology to boost operations, better serve customers, and leapfrog competitors.

The 5G wave is approaching fast. If you’re uncertain what which means, don’t worry, you’re not by yourself. Despite its capability to change how companies across industries conduct business, the next-generation cellular network still remains widely misunderstood.

Most media coverage has centered on the technology’s capability to deliver faster speeds-around 20 times that of 4G. However, this only represents one element of the disruption and enterprise capabilities that 5G is poised to provide, for Fortune 500 companies and smaller businesses alike.

News

5 Things CEOs Don’t ENQUIRE ABOUT Marketing, But Should

It’s often difficult to isolate and quantify what marketing is in charge of, so there can be an inherent disconnect between result-oriented CEOs and their marketing teams.

Oftentimes, this results in a totally hands-off approach, usually because management doesn’t truly understand marketing’s strategy enough to learn what questions to ask. The problem with this technique is that companies are passing up on serious growth potential.

10 Steps to Quality CEO Decision-Making

News

5 Things Companies Aren’t Being Honest About in the Hiring Process. Do Any Sound Familiar?

Why it is critical to be up-front with job candidates in what they’ll be engaging in: the nice, the bad and the ugly.

The hiring process is both time- and labor-intensive. So, some hiring managers do "whatever it takes" to acquire a candidate to accept the work. That may include being dishonest about the facts of the position, and perhaps, flat-out lying.

The 3 Most Common — and Costly — Hiring Mistakes

Lying? That is clearly a problem because job-seekers naturally need to know the bare-bones truth about the firms they’re considering. They would like to know about the business’s culture, mission and vision and what their normal workday would appear to be.

News

5 Things Digital Marketers Can Study from Amazon Prime’s 35 Percent Growth

A decade ago, Amazon founder Jeff Bezos launched Amazon Prime, a particular service for Amazon customers that offered unlimited two-day shipping for an annual fee.

Amazon Prime is currently more lucrative than even the most optimistic Amazon executive ever could have predicted. This research study ought to be an inspiration to every digital marketer.

Your Amazon Prime Subscription GETS MORE COSTLY

According to consumer intelligence research partners, Amazon Prime is becoming extremely popular recently. Demand is continuing to grow by 35 percent in 2015 to around 54 million users (Amazon hasn’t released the actual number).