Ask a lot of people what they find out about Minnesota and they’re quick to say the cold and unforgiving winters that may vaporize boiling water right into a fine mist of snow in seconds.
Indeed I reside in Minnesota. In the wintertime, highs of 1°F (-20°F in the event that you element in the wind chill) aren’t unusual. Winters are long, too, typically kicking off in October and sticking around as late as May. For many individuals, that’s reason enough never to proceed to this state. But also for entrepreneurs, it may be just what their important thing needs.
Sure, headquartering a business in sunny, summery climes can have benefits: large doses of vitamin D, an enticing location for talent and year-round patio dining. But a business may also build its brand around crummy weather aswell. Here are just a couple ways a cruel climate (whether along with a harsh winter or a sweltering summer) can strengthen your business:
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Winter snow, dreary downpours, relentless gray days may be the perfect weather for innovators to cozy up indoors and focus their minds on industry challenges. In the end, the distractions out the window will be few.
Instead, additional time and effort could possibly be applied to sharpening an art, thinking through a project or crafting a fresh capability.
Rainy cities like Seattle, London and Dublin or cold regions in Denmark and Canada have certainly produced projects of ingenuity and creativity.
When discussing how weather affects human behavior in his publication Drunk Tank Pink, NY University marketing and psychology professor Adam Alter said, "Sunshine dulls your brain to risk and thoughtfulness."
Added Alter: "Happiness sends a sign that everything is okay, the surroundings doesn’t pose an imminent threat, and there’s you don’t need to think deeply and carefully." Minds will work their hardest and at their most thoughtful when the elements is telling them they have to fix something, he has argued.
A Harvard Business School working paper "Rainmakers: Why INCLEMENT WEATHER Means Good Productivity" discovered an identical trend, claiming dismal weather produces busy workers.
I don’t believe it’s a coincidence that Minnesota has more Fortune 500 companies per capita than all except one state and the 10th most Fortune 500 companies in the country. Companies like Target, General Mills, 3M, UnitedHealth Group, Medtronic and Best Buy all call Minnesota home. I also don’t think it’s a coincidence that Minnesota’s arts scene is thriving and the state gets the nation’s second-highest number of theater seats per capita, plus a substantial music, writing and museum scene. Plus, notable Minnesotans include Bob Dylan, Prince, Garrison Keillor and Ethan and Joel Coen.
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Consider Red Wing shoes, Faribault Woolen Mill Co. and Duluth Pack.These Minnesota-based businesses have already been shaped by the cold and rugged surroundings. And their utilitarian (now luxury) products — from hardworking boots and wool blankets to leather hunting packs — have already been influenced by Minnesota’s lakes, winters, mills, logging yards and hunting trails.
Authenticity and local personality are what set apart these businesses, going strong for a lot more than a century and with products that found their way from Minnesotan farm stores to fashion boutiques in NY and Beverly Hills.
The Wall Street Journal noted that in Minnesota the same "harsh climate and hard-core work ethic” that shaped sturdy brands has prompted a rebranding effort. Brothers Eric and Andrew Dayton "want their region to be recognized because of its innovative, sturdy character, honed by long, cold winters." Both of these Minneapolis merchants desire to communicate this by detatching their state’s long-time Midwest label and repositioning it in a fresh American region: North.
With a mantra to “own the cold,” Katie Clark Sieben, Minnesota’s commissioner of the Department of Employment and Economic Development, says her state may also convey the creativity, ingenuity and economic advantages that accompany it.
Success may not be about what a business does, how and just why. It might also be about where. By baking the positioning and climate into its brand, a business will get one more thing to create itself apart in an exceedingly noisy landscape. Rather than moving to chase some well-publicized trend or trying to merge with the appearance of other cities’ brands, companies can begin a movement where they are. Be tuned into your specific surroundings and reap the advantages of home.
In terrible weather, companies may be quick to overlook their climate’s business potential. Perhaps they view it as a nuisance or a barrier to attracting talent. But imagine if, rather than trying to downplay or escape their climate, companies begun to embrace it, utilizing their temps to inspire their direction?
They could uncover their true voice and personality, have a bigger impact to get all over the world and gain recognition because of their authenticity, ingenuity and homegrown touch. They could just find the trick with their brand’s success has been outside their door all along.
Snow Way! Surprising FACTUAL STATEMENTS ABOUT Winter Storms (Infographic)