How Progressive Web Apps Could Change the Mobile Landscape

Make a website that runs just like a mobile app.

In the wonderful world of mobile commerce, every second counts. Even the slightest delay can cost your website conversions as well as your business money. With Google now seriously homing in on site speed as a ranking factor, the adoption of progressive web apps (PWAs) is looking more appealing to any website operator/business owner, and especially to those running ecommerce sites.

For all those unaccustomed to advantages of PWAs — as well as what they appear to be — the simplest way to define them is a website modeling the features, interface and user experience an app. This consists of mimicking the layout, home screen icon, push buttons and notifications you’ll usually associate with an app, but all operating from your own browser, and offering the same usability on mobile as on desktop.

Also, they are significantly better to build in comparison to native apps, because they don’t depend on complex coding: They are often built using the same code as your website and work the same manner across iOS and Android phones.

Here are several more of advantages of utilizing a PWA over a native app for your business.

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One of the primary benefits of PWAs is they are able to offer your visitors push notifications, alerting them to services, sales and updates. Some great benefits of getting the message and products/services immediately in to the hands of your consumer can not be overstated. The savings on marketing spend alone makes obvious business sense, together with the boost to your branding, maintaining your business at the forefront of your market’s minds.

By using something worker and cache API, PWAs can function offline, meaning your visitors don’t need a mobile link with access your website or store. The caching function stores your layout elements and loads them in to the browser, significantly increasing load times and decreasing bounce rates, which is — let’s face it — the death of any conversion opportunity. The faster these potential customers and potential customers traverse their way through the purchasing journey, the much more likely they are never to just make the purchase but return later on (more on conversions below).

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PWAs serve as a fantastic method of rising above the saturated app market. There are approximately 2 million apps on iPhones and nearing 4 million on Android phones. Among the retail giants stands Amazon, the only retail app among millions within the very best 100 downloaded apps. Slicing through those numbers to can get on the radar of your visitors is a tricky feat, and there is never a warranty they’ll download an app for your store. A progressive web app supplies the good thing about working across all devices, requiring less upfront cost.

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There’s a whole lot which can be said to make your customers’ purchasing journey as simple as possible, and those businesses which have implemented PWAs have observed the benefits. For instance, Best Western River North (in Chicago) saw a 300 percent upsurge in revenue and 500 percent in bookings when compared to conversions of its old website.

In summation, PWAs are simpler and typically cheaper to build, effortlessly work over the most smartphones and browsers, will be adopted and utilized by consumers, are faster to load, and result in increased conversions. It’s obvious to see they are game-changing benefits with lower risk and investment required. And it’s really a safe bet that we’ll visit a substantial rise in businesses adopting them over summer and winter and a long time.

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