How Real Marketers Create Backlinks That Matter

Cheap, easy SEO tactics won’t cut it.

Backlinks will be the most needed & most misunderstood tactic utilized by marketers today. The largest mistake being created by marketers is thinking about these one way links as commodity items and concentrating on ramping up numbers quickly instead of placing those links in proper context.

“One way links are really important," said Jessica Thiele, marketing manager at Virtual Logistics. "They’re the main social cues algorithm that Google uses to greatly help determine the relevancy of links it offers in virtually any Google search. That’s why it’s so very important to businesses to be genuine within their link constructing efforts. This, of course, requires a lot more effort in comparison to just paying some black hat SEO ‘expert’ to ‘work their magic.’ However the payoffs are long-lasting and positive, instead of risking being blacklisted by Google where your site won’t even arrive browsing.”

Roman Kowalski, vice president of marketing for said marketers face "a conundrum" when making a backlink strategy. "Similarly, everybody needs them, and as much as possible. Alternatively, Google doesn’t want you to actively create a body of backlinks simply for the sake of SEO.”

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The answer lies in acknowledging the real definition of a backlink. SEO specialists declare that a backlink is only a do-follow hyperlink which is positioned in an authorized website. “By that broad definition, backlinks could be anything from an entry in a list or a directory, to a web link in a spammy article in an exclusive blog network,” said Kowalski. “The idea there is that any sort of link, in virtually any outlet and irrespective of context, is positive. It’s clear given that it isn’t. An inbound link without appropriate context is useless and potentially bad for the brand.”

Attorney James Goodnow of regulations team Lamber Goodnow at Fennemore Craig, said, “The guidelines of the overall game have changed. If you feel you can rocket to the most notable of Google by paying a ‘tech geek’ who can outsmart Google because they build a backlink profile which will rocket you to the most notable, you are flat wrong.”

Goodnow describes a three-step process for organic link constructing:

  1. A thorough content campaign is developed. Innovative, cutting-edge, industry-leading ideas are developed and used. It is the most significant step because it’s the building blocks for the rest you do. In the event that you don’t have an incredible idea or informative content, you won’t get amazing, legitimate links.
  2. A thorough content strategy is developed around that proven fact that includes articles, video and more. This is one way people find out about your game-changing ideas.
  3. A targeted and sustained communications strategy is realized. A targeted, sustained, non-internet based communications strategy is developed. This consists of presentations inside your industry, authoring articles, sharing ideas on industry newsletters or forums, talking to industry authors and touching base with key media contacts.

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Goodnow shares a real-world exemplory case of how it worked for his firm. “When iPads first arrived this year 2010, we were one of the primary legal teams in the united states to utilize them as a customer communication portal also to present video presentations for opposing lawyers that relied heavily on computer-generated images (CGI) and animation. We spent considerable time and lots of money developing apps to permit us to be on the bleeding edge. And the merchandise we created worked, resulting in strikingly strong outcomes for clients. The term of mouth buzz generated by this resulted in presentations we gave on our new usage of the iPad."

Those presentations resulted in an attribute story in the Arizona Republic newspaper . This article got found on the wire, which resulted in a more substantial article in USA Today . Following USA Today article, Apple contacted Goodnow’s firm and profiled it on the website. The Apple profile resulted in articles and features from legal publications all over the world. "In each step of the procedure, we gained an increasing number of links and citations from authoritative and real sources," Goodnow said.

To frame the discussion of context, it is necessary to check out it as a byproduct of the post-dotcom era of “dotcloud,” defined by Cloudipedia as “the emergence of a fresh class of born-in-the-cloud startups which are driven by an imperative for speed, convenience and personalization for the buyer, and which are designed on as-a-service infrastructure, software and development tools that allow a far more agile startup cycle with low initial capital requirements.”

With barriers to entry less than ever — and more websites competing for eyeballs — simply placing links without context and no focus on the quality of the website where they are put is a recipe for failure.

Chris Brantner, founder of, runs on the backlink strategy which has helped him reach 500,000 to a million visitors per month. “The majority of that traffic could be related to the impressive backlink profile we’ve come up with,” said Brantner. “The truth is that Google still values links to your internet site more than anything. You merely have to be sure to get good, top quality ones. I accomplish that through connecting and engaging with industry reporters and offering my two cents when applicable. I’ve been building my name as a specialist in the field, which includes landed me with important contributor roles at Business Insider, VICE and others. Each one of these roles allows me to get my name out before a fresh audience, which eventually ends up sending increased traffic to my site.”

There are several backlinking tactics that just don’t work that well any longer — forum spamming, adding to websites that exist limited to SEO, link exchanges, private blog networks, directories and “friends” lists. These tactics will probably backfire and bring about being downgraded as well as de-indexed by Google. A lot of SEO providers still use those tactics, and at a tempting low priced, but those budget providers may find yourself costing you more in lost business.

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“I am currently dealing with a customer who used an overseas ‘cheap’ SEO company on her behalf SEO and linking strategy,” said Kate Walker, freelance SEO strategist and content writer. “I’ve had to undo links which were bringing her down in SERP, because they didn’t follow good practices. Now we are starting to develop some quality links which will benefit the business, boost its ranking in SERPs and stand the test of time. My advice is, don’t shoot yourself in the foot trying to accomplish things the simple or cheap way. Cheap and easy hasn’t been good because you dated that cheerleader in senior high schoo

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