The next can be an excerpt from Jeffery Hayzlett’s new book Think Big Act Bigger. Buy it now from Amazon | Barnes & Noble | iTunes
Why is a company admit in the most public way possible that its namesake product sucks? This year 2010, Domino’s Pizza not merely said it in a significant marketing campaign but also showed actual social media posts and focus group footage of their customers saying the pizza tasted "boring," "flavorless," "the worst" and, mostly, "like cardboard." Employees at the business headquarters, from the chefs to the PR visitors to the senior management to CEO Patrick Doyle, read and taken care of immediately customers’ comments.