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The next can be an excerpt from Jeffery Hayzlett’s new book Think Big Act Bigger. Buy it now from Amazon | Barnes & Noble | iTunes

Why is a company admit in the most public way possible that its namesake product sucks? This year 2010, Domino’s Pizza not merely said it in a significant marketing campaign but also showed actual social media posts and focus group footage of their customers saying the pizza tasted "boring," "flavorless," "the worst" and, mostly, "like cardboard." Employees at the business headquarters, from the chefs to the PR visitors to the senior management to CEO Patrick Doyle, read and taken care of immediately customers’ comments.

From then on Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi at hand.

Image credit: YouTube

For believers of this old adage that publicity is good publicity, Pepsi certainly got its money worth the other day. The focus, of course, was that now infamous, now-deleted protest-themed commercial featuring Kendall Jenner.

Pepsi Ignites Outrage With Kendall Jenner Ad

Ask a lot of people what they find out about Minnesota and they’re quick to say the cold and unforgiving winters that may vaporize boiling water right into a fine mist of snow in seconds.

Indeed I reside in Minnesota. In the wintertime, highs of 1°F (-20°F in the event that you element in the wind chill) aren’t unusual. Winters are long, too, typically kicking off in October and sticking around as late as May. For many individuals, that’s reason enough never to proceed to this state. But also for entrepreneurs, it may be just what their important thing needs.

Whether you’re after sales, leads, more readers, or making a notable difference, bad web site design can sabotage your time and efforts. Put your very best foot forward with these principles of good web site design.

This article was compiled by Mitchell Terpstra, a business owner NEXT powered by Assemble expert. If you’re looking to take the next phase in your business then we encourage you to look at Entrepreneur NEXT powered by Assemble.

Malcolm Gladwell’s bestselling book, Blink: THE ENERGY of Thinking Without Thinking, includes a provocative thesis. Unlike commonsense, which warns against “snap judgments,” Gladwell argues that, often, our automatic, largely unconscious method of making decisions during the day is a reasonably reliable way to navigate life in today’s world. “There may be as much value in the blink of eye,” writes Gladwell, “as in months of rational analysis.”

Definition: A financial record that lists the assets, liabilities and equity of a company at a particular time and can be used to calculate the web worth of a business. A simple tenet of double-entry book-keeping is that total assets (just what a business owns) must equal liabilities plus equity (the way the assets are financed). Basically, the total amount sheet must balance. Subtracting liabilities from assets shows the web worth of the business enterprise A simple tenet of double-entry bookkeeping is that total assets (just what a business owns) must equal liabilities plus equity (the way the assets are financed).